SENSORY OVERLOAD

TODAY WE ARE CONSTANTLY CONFRONTED WITH IMPRESSIONS AND PRESSURE FROM SOCIETY. ON THE STREET, ON THE INTERNET, ON TV — THERE IS ALWAYS SOMETHING TRYING TO GRAB OUR ATTENTION WITH BRIGHT COLORS AND ENDLESS MOVEMENT. THERE IS HARDLY A MOMENT OF REST ANYMORE.
MY INTEREST IN THIS OVERLOAD OF INFORMATION AND STIMULI, AND IN HOW WE COPE WITH IT — OR FAIL TO — BECAME THE STARTING POINT OF INSPIRATION FOR THIS COLLECTION. TO EVOKE THE FEELING OF OVERSTIMULATION OR SENSORY OVERLOAD, I DREW INSPIRATION FROM OP ART AND FROM FUTURIST ARTISTS WHO SOUGHT TO CAPTURE THE MOVEMENT OF MODERN CITIES AND MACHINES. OP ART IN PARTICULAR CREATES A SENSE OF DISORIENTATION, WHICH I CLOSELY ASSOCIATE WITH THE EXPERIENCE OF SENSORY OVERLOAD.
BEYOND VISUALIZING THIS STATE OF EXCESS, I ALSO WANTED TO ADDRESS PROTECTION AGAINST IT. THE MASKS IN MY COLLECTION SYMBOLIZE BOTH A SHIELD AGAINST OVERSTIMULATION FROM THE OUTSIDE WORLD, AND THE DEHUMANIZATION THAT OFTEN ACCOMPANIES LIFE IN MODERN SOCIETY.
CONCEPT & CREATION: SARAH DE GEYTER
PHOTOGRAPHY: NADJA ZHEKS
MODELS: ZOË FODDERIE & MIEKE VAN DE POEL











